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Behavioural insight research around physical activity by Buckinghamshire Council

By Clerk to the Parish Council Little Marlow Parish Council

Wednesday, 18 August 2021

ABOUT THE AUTHOR

Little Marlow Parish Council Contributor

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The Public Health team at Buckinghamshire Council have commissioned some behavioural insight research around physical activity to help to gather some fresh information on how Buckinghamshire residents can be supported to live healthy, active lives.

The first part of this research is a survey that can be completed online or by phone. We welcome responses from all residents, however we are targeting older adults (65+), particularly those who have been shielding, who have a pre-existing health condition or are socially isolated and also residents of all ages from ethnic minority groups. To reach our target audience we are sending some residents a letter inviting them to take part in the survey, as well as promoting the survey through all of the usual channels. This research will be used to inform the development of future Buckinghamshire physical activity services and approaches as part of Buckinghamshire Council’s health and wellbeing recovery plan.

We would welcome your support and involvement in this project by sharing the survey with your Community board, residents and networks. Please find a flyer attached. The survey is open to residents until Friday 27th August 2021.

If you have any queries about the research please contact Layla Ravey on layla.ravey@buckinghamshire.gov.uk or Steve Handley, Research Director (MEL Research) on steve.handley@melresearch.co.uk

What is this research about?
The pandemic has shown the importance of people living, healthy, active lives, as people with low level of physical health have been more at risk of serious illness. Buckinghamshire Council want to gather some fresh information on how Buckinghamshire residents can be supported to live healthy, active lives. We know that going to the gym or team sports are not for everyone. The responses will help the public health team at the Council better understand how physical activity can be made part of everyday life.
How to take part
To take part in this survey, please visit www.melresearch.co.uk/bucksactive using any internet-enabled device such as a laptop, tablet or smartphone. Alternatively, you can call the number below if you would like support to completing the survey. The survey is open until Friday 27th August 2021.
What will happen to survey responses?
This survey is being administered by M·E·L Research Ltd, an independent research company which operates to the Code of Conduct of the Market Research Society www.mrs.org.uk/standards/code-of-conduct. All responses will be treated in the strictest confidence and will not be personally identifiable in any analysis or reports

Contact Information

Clerk to the Parish Council

  • 01628 890301
  • 07377 424998

Find Little Marlow Parish Council

Community Office, The Pavilion, Little Marlow, Marlow, Buckinghamshire, SL7 3RS

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